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Business News->Business News
Building your brand: A prescription for profitable practice growth
By Allen Howie

In the day-to-day pressure cooker of a modern medical practice, it’s easy to put marketing on the back burner. The urgent (patient care, personnel issues, etc.) has a tendency to push the important to the back of the line.

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Business News->Business News
Innovation spotlight: New innovations enhance Kentucky healthcare
By Melanie Wolkoff Wachsman

Innovation can come from anywhere. Within the healthcare industry, especially, innovation is engrained in our thinking, our culture, and the way we do business. Here are some healthcare innovations that not only impact our industry but also enhance the care, treatment and minds of our patients.

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Business News->Business News
Celebrating daVinci Si: University of Louisville Hospital robotic surgery investment delivers innovative results
By David McArthur

After Jerry Stephens complained of a persistent sore throat and earache, his family physician in Paducah prescribed antibiotics. Two weeks later, something still wasn’t right.

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Business News->Business News
Saving face; moving forward: Turning PR—good or bad—into a positive brand identity.
By Erin Brereton

Earlier this year, the debate over the Affordable Care Act brought national attention to the healthcare industry.

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