Publication addresses healthcare issues, opportunities

Medical News, a statewide publication focused on the business of healthcare, received the 2012 Kentucky Psychological Association Media Award (KPA). KPA recognized the newspaper’s dedication to informing Kentuckians about behavioral and physical health issues, dispelling stigma around mental health and revealing opportunities for health improvement and integration.

Purchased in 2010 by Tom McMahon and Ben Keeton, the Kentucky publication redesigned the paper early 2012. Originally, Medical News reviewed healthcare-related topics from one view, but now the newspaper highlights one subject, delving in and looking at it from multiple perspectives.

The March issue focused on behavioral health, recognizing efforts such as the collaboration between University of Louisville Pediatrics and Seven Counties Services to integrate primary pediatric care and behavioral healthcare. The newspaper also addressed the evolution of depression treatment and the missing dialogue about treating addictions as illnesses.

For the October issue, Medical News spotlighted the business of aging as Louisville is a growing hub for the industry. Joe Steier, president and CEO of Signature Healthcare, evaluated the state of the long-term care industry and Brian A. Cromer reviewed a ruling that could affect confidentiality agreements concerning merger and acquisition negotiations.

“We work hard at Medical News to deliver thought-provoking and in-depth healthcare editorial content,” editor-in-chief Melanie Wolkoff Wachsman said. “It’s such an honor for our efforts to be recognized by the Kentucky Psychological Association.”

This is the second time Medical News has been the recipient of this award. Medical News will receive its award at the KPA’s awards luncheon on November 9, 2012 at the Crowne Plaza Airport Hotel. The awards luncheon is part of KPA’s annual convention running November 8-10, 2012.