As we kick off the new year, we always like to take the opportunity to celebrate the successes of the past year and look forward to new initiatives and projects in the coming year.
We appreciate the support of our advertising community as well as the local healthcare experts who have shared valuable and actionable news and information with all our readers. As the business of healthcare continues to evolve, it is more important than ever to stay abreast of the news that impacts the way we all interact with the healthcare system.
It is not a secret that Medicaid has been the most talked about topic of 2016. That was further proven with our December issue, which was by far the most shared and commented on issue of the past year. We had terrific conversations with leaders across Kentucky about the Medicaid landscape and the impact on providers, hospitals and other healthcare providers. The news clearly resonated with our community and was shared widely across social media platforms.
We also kicked off a news series of “exit interviews” with key healthcare leaders as they transition away from their current roles into the next challenge. This provided a unique opportunity to have candid conversations that provided a look into the evolution of healthcare across our Commonwealth. These articles have been well received and we look to increase the number of conversations we have in 2017.
You may have also noticed a few changes to the print edition of Medical News, including improved print quality and quicker distribution. We are excited to partner with a new printing press, which is delivering a significantly better print product that makes our healthcare industry look even better! We are also working with our printer and distributor to help ensure that the publication arrives on your desk earlier each month.
As always, we want to make sure we are serving the healthcare community the best way we can. If you have ideas, comments or concerns, please don’t hesitate to reach out.
Thanks for all your support and here’s to a successful 2017!
Ben Keeton
Publisher
IGE Media