by Emily Schott The outbreak of COVID-19 in Kentucky has led to a number of unprecedented changes to both daily life and what is asked of those working in healthcare. Physicians of course are serving on the front lines of this epidemic and will be providing care in many challenging situations over the coming days…
COVID-19: Kentucky’s healthcare sector responds to pandemic
By Ben Keeton The COVID-19 crisis has hit Kentucky, shuttering many businesses and disrupting the way of life for millions of Kentuckians. Healthcare facilities, providers and companies across the commonwealth are on the frontline of this battle. Their response is saving lives, flattening the curve and assuring Kentuckians that we will be able to get…
Priorities for Physicians in 2020 – Public Health, Safety and Access to Care
The 2020 session of the Kentucky General Assembly is scheduled to kick off on Tuesday, January 7th. As with all even-numbered years, this session will last for 60 days and legislators will need to pass a two-year budget. While that certainly makes for a lot of ground to be covered, the Kentucky Medical Association (KMA)…
Medical Student Outreach and Leadership program prepares future physicians
By Emily Schott Medical school is an intense journey where tomorrow’s doctors are educated and prepared to treat patients. With so much training to cover in four short years, there is typically little time for the curriculum to explore the more nonclinical side of medicine. That’s where the Kentucky Medical Association’s (KMA) Medical Student Outreach…
Bruce Scott, MD
Bruce Scott, MD Partner and President, Kentuckiana Ear, Nose and Throat President, Kentucky Medical Association Board of Trustees FAST FACTS Leadership style: Trying to build consensus to focus on the things that unite physicians – our dedication to our patients and our commitment to care – rather than those things that divide us. Mentor:…
Marketing and social media in the healthcare industry
We talked to marketing and PR folks across the state to hear how they are working to effectively utilize social media to engage patients and consumers. Below are the highlights. Medical News: What is the most effective marketing strategy or trend you are seeing in healthcare marketing? Debbie Cagle Chief Marketing Officer Centerstone Strategies around…
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