Tag Archives: kentucky medical association

COVID-19: Kentucky’s healthcare sector responds to pandemic

By Ben Keeton The COVID-19 crisis has hit Kentucky, shuttering many businesses and disrupting the way of life for millions of Kentuckians. Healthcare facilities, providers and companies across the commonwealth are on the frontline of this battle. Their response is saving lives, flattening the curve and assuring Kentuckians that we will be able to get

Priorities for Physicians in 2020 – Public Health, Safety and Access to Care

The 2020 session of the Kentucky General Assembly is scheduled to kick off on Tuesday, January 7th. As with all even-numbered years, this session will last for 60 days and legislators will need to pass a two-year budget. While that certainly makes for a lot of ground to be covered, the Kentucky Medical Association (KMA)

Medical Student Outreach and Leadership program prepares future physicians

By Emily Schott Medical school is an intense journey where tomorrow’s doctors are educated and prepared to treat patients. With so much training to cover in four short years, there is typically little time for the curriculum to explore the more nonclinical side of medicine. That’s where the Kentucky Medical Association’s (KMA) Medical Student Outreach

Marketing and social media in the healthcare industry

We talked to marketing and PR folks across the state to hear how they are working to effectively utilize social media to engage patients and consumers. Below are the highlights. Medical News: What is the most effective marketing strategy or trend you are seeing in healthcare marketing? Debbie Cagle Chief Marketing Officer Centerstone Strategies around

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