Why we print a newspaper

As we have discussed many times in this publication, the healthcare landscape is constantly changing. The way we interact with our healthcare system today is dramaticallydifferent than how we received healthcare 20 years ago.

The same can be said for the media landscape as well. Throughout Kentucky, the way we receive information is constantly changing and rapidly evolving. Thanks to blogs, Twitter and a variety of sources of news and information, we can get just about anything we want, anytime we want.

But I believe in print media. You can tell me over and over again that print is dead.I don’t believe it and neither do our numbers. I am proud of the fact that over the past four years, we have added very talented members to our staff, increased the number of pages we print each month, added publication months and created a new publication (Medical News for You). However, the two most telling signs to me are that we continue to increase the number of subscribers to our paper as well as the number of advertisers who trust us with their valuable (and limited) marketing dollars.

I do not say this information lightly or to brag, but to make the point that print is a very valuable resource as we continue to make difficult choices about the future of healthcare in Kentucky and Southern Indiana. While print publications may not offer the latest breaking news, they do offer an in-depth look at the issues that all of our healthcare leaders need to make informed decisions.

Of course, we will continue to find ways of delivering news and information. We have a revamped web site and continue to build a social media presence. However, I believe that it is important for the healthcare community that we continue to provide a high-quality print product that provides our readers with useful data and information. Thank you for trusting us to be your source of news


Ben Keeton


Related posts