By Jenny Mitchell We are in the middle of one of the most historic events of our time. Each day, the news is saturated with reports of sickness, economic decline, lockdowns and unemployment. Every business has felt the impact of this crisis – loss of revenue, furloughed employees, cancelled plans and disrupted business models. Without…
HEN member companies pivot strategies during COVID-19
The Health Enterprises Network (HEN) is the region’s premier healthcare business network. Formed by area leaders in 2000, HEN’s mission is to champion and foster the growth of the Greater Louisville Region’s healthcare economy. Comprised of 1200 professionals from 160 investor companies, HEN represents a diverse and growing industry, from hospitals and health services companies…
Marketing and social media in the healthcare industry
We talked to marketing and PR folks across the state to hear how they are working to effectively utilize social media to engage patients and consumers. Below are the highlights. Medical News: What is the most effective marketing strategy or trend you are seeing in healthcare marketing? Debbie Cagle Chief Marketing Officer Centerstone Strategies around…